The Idea Builds the Team
Better design makes for a better world. Every step should be a beautiful step that illuminates. We start with a big idea and build a team of the least amount of the best people around it. We are personally committed to all that we do and are directly accessible. It seems cleaner this way.
Eric Rindal / CCO
As Chief Creative Officer, Eric's philosophy is what drives the work here; a belief there is logic to beauty and a method to communication. In fact, it's a philosophy that has shaped Eric's reputation for combining fresh, powerful messaging, with great design and big picture thinking, bringing exceptional results for some of the world's most recognized brands: Levi's, The Waldorf-Astoria, Diet Coke, Recology, Coors, MTV, Michael Jordan, Morgan Stanley and the San Francisco Museum of Modern Art.
Honing his design skills on movie posters, games and packaging early in his career, Eric went on to become both Design Director and VP, Creative Director at Foote, Cone and Belding in San Francisco, guiding all aspects of design for Levi Strauss, Fox Sports, Sega Games, Hilton Hotels, as well as the relaunch of the de Young museum.
His work has been honored both nationally and internationally by the British D&AD, One Show, Marget Larsen Award for Design, SEGD, Type Directors Club, ADDY's and the Effie's for marketing effectiveness. Additionally, his work has been featured in Communication Arts magazine, ID, Print, Graphis, AIGA and in the NY Times.
Eric did his formal training in design at Pasadena's Art Center College of Design and is a graduate of The University of California Santa Barbara majoring in Environmental Studies.
Wan-Ting Lin / Graphic Designer
Wan-Ting’s design practice explores without rules, without boundaries, and without fear. Drawing on references from a diverse range of cultural, historical, aesthetic, and technological sources, she enjoys solving transformational challenges at the intersection of the physical and the digital. She likes testing the limits of imagination and feeding our curiosity for the world around us.
Wan-Ting began her career as a freelance visual designer in Taipei and as a native of Taiwan, she has fluency in both English and Mandarin. Two years later she moved to San Francisco to pursue a Graphic Design MFA degree at the Academy of Art University. After graduation she joined the design studio, Rindal & Co., collaborating with Eric Rindal, Mimi Cook, Dave O’Hare, Jon Ritt and a host of others on work for Michael Jordan, Recology, Brita, Ground Studio, Mighty Leaf Tea and the Lodi Wine Region.
Because of her Fine Art and Graphic Design background Wan Ting’s work is unique, blurring the line between abstract and concrete communications. Her work encompasses brand identities, packaging design, environmental design, signage systems, print, motion, UI and interactive graphics, created in collaborations with universities and professional organizations, museums and galleries, and retail and fashion brands.