This campaign visually explains the feeling of effervescence you get when drinking a refreshing Diet Coke. Our concept was to assign six different attitudes of Diet Coke’s effervescence to their bubbles through graphic interpretations (sparkle, pop, tingle, bite, kick and bounce). Our film and photography further delivered the fresh, fun and colorful attitudes of Diet Coke in combination with the charismatic bubbles. Kate Beckinsale and Adrien Brody were featured in the television ads that ran on high-profile events including the Oscars and Summer Olympics. The campaign also included print, radio and digital.
It’s a Diet Coke thing.