Americans have an unbridled love affair with pizza. It is by far the most popular food and restaurant type nationwide in virtually every state. While pizza seems like just one of life’s little pleasures, it actually takes on a much bigger meaning to people. That’s because pizza is their favorite food and go-to choice for comfort. It’s a great, easy and convenient way to add happiness and satisfaction to people’s lives and families in otherwise busy and sometimes hectic days.

 

The name, identity, packaging, delivery vehicles, uniforms, store design, advertising, etc… collectively aim to elevate Lovebug Pizza to a level of fanatical, almost spiritual devotion, through expressions of love and pizza.

 

California goodness delivered.