Since there is no photograph of the future showing you exactly what will occur, the skunk works team out of AAA Insurance sketched out what the evolving mobility industry might look like and how best to insure it. This became a new Insurance brand called Mobilitas. They saw a need for smart, streamlined and digitally focused insurance, uniquely designed for three distinct audiences: gig drivers, a fleet owners and enterprise clients. It’s a basic concept: make insurance fit the customer’s business–not the other way around.
Working with their incubator team we crafted the brand strategy, came up with the brand idea and identified key messaging goals for their diverse B2C and B2B audiences. We then re-freshed their branding, created a new website, new e-commerce program and built the style guide to support it going forward.
Insurance Built to Move at the Speed of the Future