Breast Cancer Prevention Partners
The Breast Cancer Fund is a science-based advocacy organization that works to prevent breast cancer and improve health by eliminating our exposure to toxic chemicals and radiation linked to the disease. One of the biggest problems facing this great organization was that their name was causing confusion and did not support their mission.
We came up with a new descriptive name and tagline and built a brand around it. The idea behind everything we did was about ‘connection.’ Working together in partnership is what makes BCPP such a powerful catalyst for change. They connect people of different disciplines and expertise. They connect science to action. And They make the connections that will ultimately prevent breast cancer.
Exposing the cause is the cure.