The rebrand of the LWP Group began by first establishing their core values. Working together with the LWP team we determined they are a serious, visionary company that uses creativity to breathe new life into urban environments for better living. A brand that enjoys improving how people live, work and play. A brand that is committed to exceptional guest experiences in service-driven, design-rich environs. We then designed the identity system, website and marketing tools that showcase and support these values. The result is a fresh, joyful, bold and colorful brand expression that matches LWP’s approach to development and life itself.