Recology had us to create a series of sub brands to strengthen their company, allow them enter new market segments and to establish brand loyalty and trust.
Recology Organics creates premium compost and landscape products by converting people’s everyday yard trimmings and food scraps into marketable earth-friendly, nutrient rich soil amendments that feed the earth from which they once came.
Recology Solutions instills a solutions oriented mindset along with an esprit de corps for all employee owners across the three sectors of the company.
Recology Safety expresses its sub brands purpose through a few thoughtful words coupled with simple, optimistic visuals. The goal is to make ‘safety’ a part of the everyday mentality both at work and at home while also letting every employee know how much the company loves and cares for them.